The Research On The Competence Of Fujian Tea Industry Based On The Perspect Of Culture

With the pushing forward of the process of internationalization of the tea industry,the market competition of the tea industry is becoming more and more fierce. The traditional tea production of fujian and the forms of industrial organization have been gradually eliminated by the market.How to enhance the competitivensee of the tea industry in Fujian is a pressing issue.Hoeever,the development of tea industry in Fujian has its own unique advantage,especially the rich culture heritage.This paper aims to explore how to enhance the culture competitiveness of Fujian tea industry to reach the final area of Fujian tea industry competitiveness.The main contents of this article is as follows:Chapter One,introduction.The main contents of this chapter is the research background,significanceand information on previous research by the summary.Chapter Two,Analysis of Fujian tea industry. The main content of this chapter is based on the production status, export status, status of technology to analyze the direction of the comprehensive development of tea industry in Fujian.Chapter Three,The research of regional competitiveness of Fujian tea industry. The author first describes the research significance of Fujian tea industry areas competitive. Next on the regional factors, demographic factors, technical factors, policy factors, the competitiveness of Fujian tea industry, the impact of regional factors to analyze, since the last set of regional competitiveness of Fujian tea industry the most effective way.Chapter Four,The cultural competitiveness formation of Fujian tea industry and the development of cultural resources. This chapter in-depth analysis of the Culture of the composition of the competitiveness of the tea industry, analyzes the composition of the tea industry competitive factors, technology and culture, regional cultural factors, consumption and cultural factors. Fujian tea culture and analyze the status of resource development and the current limitations of cultural excavation work. Then tea culture through the establishment of resource development objectives and working procedures of excavation of cultural resources in Fujian tea cultural resources dig corresponding countermeasures and suggestions put forward the final proposed mining of tea for the purpose of cultural resources and cultural resources of tea into the tea industry in Fujian Resources.Chapter Five , the culture of Fujian tea industry competitiveness index system design and evaluation. First, the author of this paper is to evaluate methods used brief introduction and development of tea industry in Fujian with the actual environment of cultural competitiveness indicators at all levels to build a culture of Fujian tea industry competitiveness index system. Finally, a lack of people of Fujian tea industry the final evaluation of cultural competitiveness.Chapter Six, Fujian tea industry to enhance competitiveness and cultural suggestions. According to the previous chapter, the author made the final evaluation results, the development of cultural competitiveness of Fujian tea industry of the three policy measures.Chapter Seven, of the main findings and deficiencies. This study summarizes the results and shortcomings, and established the direction of future research.