The Characteristic Analysis And Development Research Of Guangzhou Inbound Tourist Market

Inbound tourism has always been an important component of Guangzhou tourist market. Developing inbound tourism has an important driver in the development of Guangzhou economy, and has profound political influence on the cultural exchange between China and Hong Kong, Macao, Taiwan and foreign countries. Inbound tourism can directly create foreign exchange earning, therefore, in order to enhance the international competitiveness of the Guangzhou inbound tourism industry, and increase Guangzhou tourism foreign exchange earnings, it is necessary to greatly develop inbound tourism, strengthen its inbound tourist market research, focus on the development of inbound tourism source market, focus on the development of inbound tourist market and relevant tourism products, increase tourism promotion efforts, and improve its ability to generate foreign exchange.The first part of this thesis mainly elaborates the research background, purpose and significance, research methodology and research technology route of Guangzhou inbound tourism market; The second part of this thesis mainly reviews and summarizes the domestic and international inbound tourism market, defines relevant concepts of this paper, and introduces relevant models of this paper; The third part of this thesis mainly analyzes the number of tourists, tourism foreign exchange earnings, the structure of tourists and tourism consumption of Guangzhou inbound tourism; The fourth part of this thesis mainly describes the current development situation of Guangzhou inbound tourism, and through the SWOT analysis of the development of Guangzhou inbound tourism, the main problems of Guangzhou inbound tourism are put forward; The fifth part of this thesis uses the collected data and relevant models to obtain the development state and preference of Guangzhou inbound tourism market; The sixth part of this thesis is based on the above research to put forward strategies based on market characteristics analysis, competitive state and the preference scale, regional service brand and image building, and tourism marketing. Finally, this thesis summarizes the previous research, puts forward some conclusions after the study and some own ideas of future research.