Project Planning Book For Chengdu KeJin Science & Technology Ltd.

LED is English abbreviation of "Light emitting diode". As the light source, the LED has three greatest advantages, economy energy, environmental protection and the longevity life. The LED products are applied to spread over each aspect of the national economy. The market prospect is greatness. Currently in this realm, the international competition is gradually vigorous, the new contest has begun.Chengdu KeJin Science&Technology Ltd. establishing in Chengdu Hi-Tech Zone, will fill up the blank of this industry realm in Sichuan province. Usher in, absorbing and re-innovation of the advanced technology of Taiwan, will shorten the distance between China and developed countries in the technology. The operation of this item is very important to Chengdu.Taiwan Acor Company, Chengdu Longjin Science and Technology Company and NT Investment Company, according to common benefits, start to establish Chengdu KeJin Science&Technology Ltd., which main product is LED chip. We hope this company will operate successfully, arousing the others of this industry chain to come to Chengdu, making LED industry greatly strong in this Zone.The writer, as the staff member, participating all the negotiation with the project ,and other related assistance works of that item, is entrusted by my leaders, carried on an investigation to the LED industry, choosing the arrangement, environmental protection of the address, progress, margin guarantee and developed programming, human resource...etc. I have done a great deal of work in the item. According to the materials supplied by investors, the contents of every negotiations and the work I have done, I have finished this case. The purpose is with some management theory methodology applied in this practical enterprise project, the operatebility and far-sight of this paper should be a guidance of the project.Full text totally is divided into 10 parts, introduction the reason of the item starting, elaborating the meaning to the advanced technique, LED industry condition and trend, analyzing the circumstance and competitive context, forecasting the market volume, decision of the marketing objective based on the market segment, drawing up a marketing strategy, designing company organization structure and circulate a mechanism, detailed financial analyzing, risk assessment and risk treatment.The completion of this project will contribute to every investor's confidence if this item would be operated successfully. I believe this paper also has certain instructed function to the future development of company. Certainly, the maneuverability and perfect of this plan book, which need to be examined and fulfilled in future operation.