From The Practice Of H Corporation Research The Way Of New Corporation Cultivating Corporation Culture

Through analyzing the characteristic of a new corporation, this article clarified the importance and necessity for a new corporation to cultivate it's corporation culture by a case of H Corporation. Detailed analyzing how the environment, the leader, the staff, the resource, the stratagem and the structure of organization and the new concept of corporation culture from domestic and overseas. By analyzing the three ways to cultivate corporation, this article drew a conclusion that"compulsion plus channel off"was the most effective way to cultivate the corporation culture for a new corporation. Finally the article summarized six basic processes to cultivate the corporation culture by the operating experience of H Corporation. Firstly the corporation should analyze the factors that would influence the corporation culture, collect related data, then construct concept system of corporation culture, and then infuse and cultivate concept, make the concept of few people to all people. Fourthly the corporation should found system culture, make the concept be a system. Fifthly show the demonstration to everyone, become concept to praxis, at last build the image of the corporation, let concept take root.This article also introduced some theories and ways about the corporation culture, psychology, organization behavior, management, such as self and exceed self dynamic model, conjunct operation model of system and culture, conjunct operation model of benefit gravitation and culture gravitation, phenomenon of Pygmalion, McGregor X.Y theory, Mayo Hawthorne experimentation, Maslow need-hierarchy theory, contingency approach, Levin lead style theory, SWOT analysis and five force model analysis, etc.This article quoted many vivid and detailed cases, such as GE, Toyota, IBM, Samsung, Wal-Mart, Starbucks, Lenovo, Haier, Huawei, Mengniu, etc over ten famous enterprises in domestic and overseas, It have quite strong readability and actual combat.