Research On Services Expansion Of Chinese Comprehensive Commercial Banks

Services expansion is the key to the sustained development of commercial bank. Since 1970s the international banking has experienced a climax of financial innovation under the influence of international economy and financial environment. Plenty of new financial services were created and the business scope of financial banks was broadened greatly. Mix-industry management in banking has shown a global development tendency. After accession to WTO China's commercial banks are entirely opened to outside and will be confronted with huge impact from foreign banks. To take up a favorable status in this fierce international competition commercial banks in China have to quicken the paces of business innovation and make great efforts to increase the new variety of savings, financing, investment and intermediary business to upgrade their international competence. Therefore the discussion on the business expansion in China's commercial banks has great realistic and theoretical significance.This paper integrates theory with practice, analyses and contrasts the real situation of business expansion in western countries' commercial banks with concrete examples combining with the present situation of financial innovations in China. The paper analyses the necessity, the present situations and barriers of developing financial business expansion, and then tries to advance the tactics and measures on how to develop financial business expansion in China. And in the paper the author puts forward his own opinions on how to control risks of financial business expansion.This paper consists of six parts. ChapterⅠis the introduction mainly explains the background of this paper, the literature review, the framework of the paper. ChapterⅡmainly studies the market mechanism and structure of China's commercial banks. And it analyses necessities, the present situations, and barriers of financial business expansion in China's commercial banks. ChapterⅢstudies the evaluation of comprehensive commercial banks and choices of the target market, analyses the deficiencies of China's business expansion, i.e. business expansion lacks scientific guide and vitality; quantity-oriented not quality-oriented; the expansion of...