Corporate Culture Construction Of JinMei Corporation

With the development of knowledge economy, the domestic business circles are longing for there could be more successful cases which based on the real nation's conditions to be drawn lessons from while realizing the importance of corporate culture profoundly.The thesis consists of 3 parts: The first part introduces the origin,actuality,as well as the system, function and value of the corporate culture; The second part has introduced the cultural consultation project of JinMei Corporation; The third part is the conclusion.The project of Jinmei corporate culture is one of the cultural consultation projects that I was involved. This represents the mainstream and relative comprehensive. The case possesses typical characteristics of the branch and of its own, which could be a valuable reference for domestic corporations in the similar condition.