The Research Of Developing Strategy About Automobile Lease In Chinese First-Class Cities

As the "sun-rising industry", which has a wide perspective, automobile lease industry is coming to be the key role in the more and more mature automobile industry chain. Much data showed that for a real mature international automobile market, 20% of the whole automobile industry profit due to automobile consumption profit, another 20% due to mounting supply, 50%-60% due to automobile service field. Automobile lease in china key cities (mainly Shanghai, Beijing, Guangzhou, etc) is still at the beginning. Facing the tremendous global automobile market, the domestic automobile lease is during the key period of development.Analyze the internal and external circumstances, current situation and run condition of Automobile lease with Porter PEST industrial structure model, five power mode, External Environment Element—EFE Matrix, the Analysis of Internal Environment Element—IFE Matrix and the Analysis of Comprehensive Elements—SWOT Matrix. This thesis is to find the insufficient and shortcoming of domestic key cities automobile lease and prefer the strategic solution and suggestion by the detailed analyzing and evaluation of the internal and external and the successful experience of international automobile market. To present the chances and challenges we are facing and tremendous potential of domestic key cities automobile lease will boost the rapid and healthy progress of Chinese automobile lease industry.Theory of important element analysis, linkage management analysis, strategic alliance and value chain are applied in the article for the first time in China, prefer the rational suggestion and plans for Chinese automobile lease and highlight the conjunction of market, technique, scale and alliance and the conjunction of theory and practical.