Development Strategy Of Guangzhou Port Group Co., Ltd.

Port is an important passageway of regional economy. The capacity of the port is closely tied up with the prosperous degree of regional economy. Currently, sea-going cargo transportation has accounted for 90 percent of all transportations of international trade, which exceeds other transportation means greatly, and the beginning and the terminal of transportation through the sea are all ports. In recent years, the construction of domestic port, especially the exploitation of deep wharf is extraordinarily fast, which cause the local port to compete fiercely. Particularly, the competition of ports among the same economic region has become more and more fierce. The survival and development of ports have been the hot issue of trade.Through introducing the market environment, major copartners and competitors, essential circumstances of Guangzhou Port Group Co., Ltd and the prospective development of the country, region, especially the economic region and the trade with the theory of marketing management and strategy management, This dissertation analyses the external environment and internal situation of Guangzhou Port Group Co., Ltd and evaluates its interior resources and competed capabilities. It finds out the advantages and disadvantages of Guangzhou Port Group Co., Ltd and analyses its deficiencies and the problems it has to face. Basing on these analyses, the dissertation draws the orientation of assemblage strategy, the situation of future strategy, strategy impetus and implementary project. It also puts forward some suggestions from organizational structure, human resources and organizational culture to implementing strategy successfully.By this article, Author hopes to clarify the complicated competitive environment by the theory what I learned, and offer some consult for the development of Guangzhou Port Group Co., Ltd. Simultaneously, It will lay the foundation of theory and study for my later job. Therefore, it has great realistic significance.