| In the early nineties the development of Chinese national economy into the fast lane,guangzhou as the forefront of reform and opening up, developed constantly building newterminal on the pearl river water system, especially in the development and construction ofdeep water wharf is especially fast, caused the domestic port competition, especially in thesame economic hinterland of port competition is fierce. Huangpu Old Port since directlyunder the ministry of transportation management by the state to devolved to localmanagement, port’s monopoly was broken gradually, although in recent years, business andfinancial indicators are constant innovation is high, but in the cruel market competitionenvironment, how to keep their own advantages, the company bigger and stronger, to keepregional pivotal port, is the real challenge in front of the operator. Therefore, it is imperativeto strengthen the research of Huangpu Old Port development strategy, has the very goodpractical significance.In this paper, the enterprise development strategy, modern port, industrial economics,regional economics and other disciplines theory with guangzhou port huangpu LaoGangterminal’s actual operation and development, using PEST analysis, SWOT analysis method,through analyzing the external environment of huangpu LaoGang wharf development,analysis of internal development, deeply analyzes the main factors affecting the developmentof pier, and find out the external opportunities and threats of huangpu LaoGang terminal andthe internal strengths and weaknesses, on the basis of formulating the huangpu LaoGangwharf development orientation, development goals, and guarantee conditions are put forwardfor the effective implementation of the strategy and countermeasures of feasible Suggestions.Through the study of this article, the hope can provide the sustainable development ofthe huangpu LaoGang wharf with related theory and method, to the competent units of macromanagement to provide a little reference. |
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