The Research On The New Marketing Strategy Of Xuxian Seed Company

The seed is an important agriculture production datura, Influenced by the plan system, the tradition seed industry lead to the seed proprietor's consciousness about competition is not strong, and the study of the seed marketing is also not much.Along with the promulgation of the seed law of and with the eng of the seed market's outward open is approaching in China, the opportunity and threatens keep both growing in China, seed proprietor's competition will exactly be more norm and more worse.Xunxian seed company is lucky to become a member of "China seed industry 50 strong" as a county class company, in assess of 2003 Chinese with seed association's agreement, Xunxian seed company is now one important member of all competitors in seed industry market. It is for full of important praxis meaning to study the marketing strategy of Xunxian seed company with the competition of seed market turn worseThis text summarizes Xunxian seed company's strength, weakness, opportunity, threat through carrying on analysis towards Xunxian's inside-outside marketing environment, also give an analysis to the weakness of the seeds marketing strategy, and device a set of new marketing strategy on the basis of marketing environmental theory, as well as 4R and 4C, and give a further study on the company in detail, then hoping the company can be guided by the newly made marketing theory, and according to the differential marketing strategy, to establish the relation model marketing, also make a reform that marches the process. In nowadays competition to obtain the advantageous of competition, at the same time hoping the study of the article can give the other companies more beneficial suggestion and successful samples.