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The Research Of EDU Company Marketers' Results Management

Posted on:2008-04-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y MaFull Text:PDF
GTID:2189360242469862Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At present, gradually along with the competition of global economic evolving into the knowledge innovation and the human resource competition, thought and method of results management just within the scope of world have been extensive researched and applied, also more and more methods are valued by the scholar of China and business enterprise.The small business enterprise is an important part of our country economy, and enterprise management in the human resource is short, so strengthening the results management of enterprise employee has very important meaning.This text analyzes the present condition of results management of the marketer of EDU company, and understand the liquidity of the marketer of EDU company outran a normal circumstance through checking a company related data, then we discovers the EDU company marketer's satisfaction is very low, and the main reason of employee's low satisfactions lie in the non reasonable results investigates and encourages mechanism.Because of the special work character of marketer, the investigation becomes a very difficult and important thing. Layer analytical method provides a scientific evaluation index system and important degree of each factor for the fuzzy comprehensive evaluation method. Fuzzy comprehensive evaluation method from the fixed amount with certainly sex evaluate marketer.Through establishing personal salary encourage mechanism which to match results investigation, making investigation to provide a basis for the salary encouragement, and then the salary encouragement to make investigation to seem to be more meaningfully. In the meantime, through continuously perfect encourage mechanism system, it provides a training and promote opportunity, creates a good work environment, strengthens corporate culture, making the salary encourage and the non-salary encourage organic combine, attaining to encourage the marketer effectively.Investigating and encouraging are two important aspects of results management, through a reasonable of investigate index, we adopt appropriate of investigate model, match with to encourage measure perfectly, can promote a marketing accomplishment effectively, guide the marketer's behavior, develop an excellent marketing troops for the business enterprise development.
Keywords/Search Tags:Marketer, Results management, Fuzzy comprehensive evaluation, Salary encouragement
PDF Full Text Request
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