Strategic Alliance Partner Preference Study Based On Strategic Triangle Theory

There was still in the transnational operations in the start stage at present to our country Enterprise. These are barriers to our country Enterprises participating in the internationalization competition, such as the small enterprise's scale, the low technical level, and the lacks of essential financing ability and the internationalization management experience. Our country Enterprise must to undergo every kind of competition storm impact from the foreign Multinational corporation and the commodity in the intense market competition's, just likes the small boat which is assaulted in the sea. In fact, Multinational corporation have entered the Chinese market at present, they direct investment to China is expanding increasingly, there are more than 400 to carry on the investment in China In the world biggest 500 Multinational corporation. Under this kind of situation, our country Enterprise whole competitive power is not high. The preference of partner is the primary factor to determine the success of strategic alliance. To deal with the challenge which WTO brings and protect and develop the domestic and foreign markets, our country Enterprise must establish the alliance with the domestic and foreign enterprises.Based on the predecessor research results, this article researches the choice of strategic alliance partner and alliance management, which is based on the long-term relationship and equal standing. Both sides of alliance are not restrains by the contract, but are take relate and the trust as the links.This article analyses the strategic alliance partner, including strategic alliance ally's definition, type, and divides the strategic alliance partner into the longitudinal partner, the crosswise partner and the competition-cooperation partner. Based on the summary of the partner choice standard beforehand, this article Studies the choice of strategic alliance partner using superiority's strategic triangle theory, propose three factors to the alliance partner's choice, which are the superiority resources, core competitive ability and the core specialty.This article proposes alliance partner preference pattern. In there, this article puts forward this model suitable condition and the basic supposition, as well as this model bare bone and has carried on the analysis to the model synthesis application situation, has carried on the discussion to the strategic alliance in the movement management, obtained some quite meaningful research conclusion, the strategic alliance partner preference pattern provide the relative scientific analysis tool to the preference of strategic alliance partner for the enterprise.