Studies On The Obstacles And Strategies Of Marketing Of Energy-saving Products

The energy is necessary for human being to live in the world. With the development of the industrialization, the lack of energy is becoming more and more serious. For our country, the quantity of energy resources is quite big, but the average capacity is too small and also the energy resources are very difficult for human being to exploit.Therefore, the enterprise began to promote the energy-saving products in order to live in the saving society.However, nowadays energy-saving products are in a dilemma. On the one hand, the government release related laws to support the energy-saving products. On the other hand, the consumers are not willing to buy them.Thus, it is vital significant for us to solve the problems of marketing of energy-saving products in order to construct the resource-saving and environment friendly society.This thesis tries to find the key obstacles which prevent the marketing of energy-saving products.This thesis claims that lack of saving energy sense; less support from government and the flaw of enterprise marketing contribute to the difficulty of marketing of energy-saving products in China. Therefore, the article proposed the corresponding solutions for the costumers, the enterprises and the government. It is hoped that the article is helpful for marketing of energy-saving products and then the enterprises can get rid of the difficulty of marketing of energy-saving products gradually.