The Corporation Culture Merger Of Re-build SHIJIAZHUANG Cigarette Factory

To strengthen the corporation culture construction is a basic way to promote the enterprise competitive force at the core and to cultivate or growth the giant company or group with strong market competitive force. With the coming of knowledge economy times and development of economy on a global scale and competition internationalization, the market competition has changed in to culture competition from product competition. More and more economists begin to know: to a great extent the winning in the competition of twenty-one century depend on the fighting of culture strength. Enterprise culture will be the key factor to success of enterprise. Advanced corporation culture can strengthen condense force and centripetal force for inner. It can also create good society image to expand enterprise influence. It is the main part of enterprise core competitive force.After China entered WTO, Chinese tobacco market will be opened gradually to foreign tobacco group. Tobacco industry in China market has been running under state monopoly for many years. The Planned Economy style makes that the industry cannot resist the competition from foreign tobacco group. So Chinese enterprises choose joint and reorganization as their development strategies. HE BEI BAISHA tobacco limited company was just born from merging BAO DING cigarette factory and reorganization with BAISHA tobacco group.It is the right mixing of reorganization corporation culture that the key to the success of reorganization and promoting the enterprise core competitive force. It is not only the import contents of enterprise reorganization, but also the new project of corporation culture constructions. It not only contains the inheritance of good traditional culture of enterprises, but also the creation of new corporation culture .In the enterprises joint and reorganization, the force of culture have two-sidedness actually: one side shows the resistance to the present, one side contains enormous push to the present. The success true of HE BEI BAI SHA makes known the truth: The enterprise culture is the driving force to the tobacco enterprise's joint and reorganization.The thesis analyzes the traditional culture formations and features of re-build SHIJIAZHUANG cigarette factory at the level of the strategy management of enterprise development with the theory of enterprise merger and corporation culture construction .The article also discusses the prominent problems in the culture reorganization base on the culture investigation .The thesis draws a conclusion: In the system of tobacco monopolization, the development strategy of tobacco enterprises must agree with the tobacco industry development strategy: joint and reorganization. The common sense of worth tobacco industry is the core sense of worth of reformed parties. This sense of worth is the foot stone to the success reorganization. It shows the push of culture to the joint and reorganization. The thesis tells us how to construct the "five same" "red culture" system in the re-build SHI JIA ZHUANG cigarette factory. It is hoped as the teaching material to the constructions of corporation culture of reorganization in Chinese tobacco industry.