Study On Corporate Culture Construction Of Taian Tobacco Corporation

With the accelerating pace of economic globalization, the new industry structure and abroad constantly changing, and constantly improve the tobacco industry monopoly system, inter-industry competition has no longer a local competition on the surface, but the overall strength of the competition, more particularly competitive corporate culture. Corporate culture has become the core competitiveness of enterprises, is to guide the business operations of the basic motivation. Therefore, the tobacco companies and their culture gradually positioning the tobacco industry’s attention. Tobacco business enterprises urgently need a powerful, mature corporate culture to support. Tobacco companies, especially large groups, corporate culture construction enterprises to improve economic, social and overall competitiveness has important strategic significance.Though Taian Tobacco company set up late, but the development and construction of corporate culture, but potentially very strong. National Bureau of Taian Tobacco company positive response, the provincial bureau of cultural construction industry on tobacco companies guiding spirit and general requirements, initially established corporate culture architecture system includes six aspects. Especially the "character Wakayama, sincere dedication" Code of Conduct exhibit distinctive characteristics Taian Tobacco company culture.Combined with the actual situation of the corporate culture and the company’s development of a limited liability company currently Taian Tobacco company initial formation. According to the principles of internal control corporate culture, combined with long-term business development strategy, through in-depth investigation to establish corporate enterprise status and cultural objectives, the use of questionnaires and other methods to find the gap between the company and the lack of existing corporate culture and cultural objectives Taian Tobacco company, built in the spirit of Taian Tobacco company, institutions, behavior and material culture as an important part of corporate culture system, the corporate culture at the same time propose Taian Tobacco company cultivation, mature specific ways and safeguards.Through a case study of Taian Tobacco company corporate culture of exploration, the author hopes of Taian Tobacco company in the tobacco industry and the whole corporate culture of other companies and have a positive contribution to the development and certain reference value and reference.