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A Study Of The South China Market Development Strategy Of Guangdong Santai Corporation's Financial BPO Business

Posted on:2011-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:M Q LiFull Text:PDF
GTID:2189360305464902Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The so-called financial BPO (Business Process Outsourcing), refers to the financial non-core business process outsourcing. About the course of the financial operations manpower intensive business services and operation of intermediate links, outsourcing transfer to the low labor costs of professional company. For example, after Bank Governor center, settlement center, disaster recovery center, financial information, product technology center in the enterprise business will be outsourced by part or whole, The purpose is to lower their costs and development of the company's main businesses.With the world and China's economic development, business model and business model of China's most banks and insurance industries has changed, they are fully tap their own potential, and constantly adjust the bank's business orientation, would weaken the non-profit business or outsource in order to the development of their core business and enhancing their competitiveness, China's financial BPO services at this time was the continuous development. In the government's strong support from more than 20 cities nationwide have established a financial base for BPO outsourcing, especially in economically developed areas of the South China market, it is such a very rare business opportunities for the ISANTAI Electronic Company.The ISANTAI Electronic Company for the financial industry for over a decade, is committed to "concerning the development of electronic technology, achieving financial services modernization", when having saw the banks on the financial BPO business needs after thorough investigation and inspection, we founded company-Guangdong Santai Electronics Technology Co., Ltd. in 2007,8 in Nanhai District, Foshan City, mainly to undertake the financial BPO business from Southern China.the ISANTAI Electronic Company aware of the financial BPO business will grow fast in the future in the financial industry development and change, so they seize this opportunity to build Guangdong Santai Electronics Technology Co., Ltd., in order to undertake business in South China region, while also in Zhejiang and Sichuan establishing two subsidiaries namely Zhejiang Santai Technology Co., Ltd. And Sichuan imaging Co., Ltd.,to take over the country's business.This article described Guangdong Santai Electronic Technology Co., Ltd. in China seizing the rapid development of the financial BPO opportunity, using its own outstanding for the financial services industry 10 years of experience, through analysis of national policies, economic factors, as well as competitor's business development model, profit model analysis to determine the conduct of financial BPO business. while taking advantage of the economically developed southern areas, the Government supports the policy conditions for the financial sector in South China a different business requirements, We analyze the characteristics of different kinds of customers and different business models, using tools such as SWOT analysis, and compare the competitors in the same industry, and work out the market development strategy to rapidly develop business in southern China region BPO business, but we will pay attention to controlling the key points well to make it sound development in BPO business in the South China...
Keywords/Search Tags:BPO business, Market development, Strategy
PDF Full Text Request
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