Resarch On Intermediary Business's Development Strategy Of SPDB

Intermediate business of commercial banks, as the product of the development of economic society, has become the important mark of commercial bank modernization and financial modernization in the time of consistent financial innovation and increasing financial competition. Its development, on one hand, meets the various requirements of financial service of bank customers, broadens the income source of commercial banks and improves the income structure and business structure of commercial banks. On the other hand, intermediate business, takes advantage of banks in network, customers, science and technology, produces fine scale economy and synergistic effect. Compared with the long history and rich variety of intermediate business income of local commercial bank in Western developed countries, Chinese intermediate business starts relatively late and there are large gaps between it and that of international top commercial banks. In the thesis, with the methods of theoretical analysis, comparative analysis, quantitative and qualitative analysis, the present situation of intermediate business development of Pudong Development Bank in Shanghai in comparison with the same trade and the existing problems are analyzed. In order to solve these problems, SWOT analysis is made on the development Pudong Development Bank in Shanghai on the basis of its practice. The basic thinking of its development is put forward:improving its organization management system, strengthening its product development, carrying out effective marketing strategy, integrating its strategic resources by relying on strategic alliance, setting up innovation mechanism, giving more technical support, optimizing service device, improving personnel cultivation mechanism and quickening the cultivation of professional personnel.