A Research On Management Innovation Of Inner Mongolia Dairy Enterprises Based On The Value Chain

The business environment and management pattern that the enterprises face change greatly with the development of economic globalization, knowledge, and networking. The researches show that the effect of value chain is more and more obvious. The competition of modern enterprises is no longer simply between enterprises, but between the value chain in their respective enterprises. More and more enterprises standing in the height of the enterprise competition strategy identify and reconstruct the value chain from the research of the capital flow, information flow and value flow and using the modern management theory and method, enterprise core competitiveness forms through decomposition and integration. The eternal theme of sustainable development is management and innovation. If the management is the basis for sustainable development of enterprise, the innovation is the power for the development of the enterprises. The development and the scale expansion of enterprises objectively requires management innovation. Management innovation is an important part of enterprises innovation. Compared with other innovation, management innovation has special important value and function. It has the function of conformity, and is hard to be imitated. It supports, integrates and catalyzes the innovation ability of the enterprise. It is the premise and foundation of enterprise core competence ability.Inner Mongolia is China's most important production base of animal husbandry, and usable pasture area in it is 68 million hectares. Rich natural grassland provides natural resources that other provinces and municipalities of the country don't have to produce pollution-free green food in Inner Mongolia. Although Inner Mongolia occupies geographical advantages, the rapid development and intense competition of dairy industries in the nationwide make Inner Mongolia dairy enterprises meet the challenges. In addition, Inner Mongolia has two leading dairy enterprises of Yeale and Monmilk. They have dominated the important position, and their actions will affect the entire dairy industry. Therefore, the study of Inner Mongolia dairy enterprises is of great significance. By searching of materials, reading books and documents, on-the-spot visit, Found in Inner Mongolia dairy enterprises management innovation on the main existing low level of overall yield of Inner Mongolia cows, Enterprise innovation consciousness, lack of enterprise management innovation talents, Lack of technical innovation, product homogeneity serious, Lack of interest distribution mechanism innovation, Lack of production organization modes innovation, Lack of government management innovation environment created six major problems. Based on the value chain from the Angle of constructing the enterprise management innovation system, external and internal value chain enterprises from the aspects of the value chain, analyze, as long as a link, which caught for innovative source innovation, can make the enterprise's competitive advantage. On the other hand, enterprises can also result from the implementation of innovative again in the value chain, feedback to seek for innovation, innovation breakthrough. Then this paper shows that the Inner Mongolia dairy enterprises management innovation and management innovation of Inner Mongolia dairy enterprises and optimizing countermeasures: value chain, the integration of resources, The concept of innovation, strengthen enterprise management innovation consciousness, cultivate enterprise management innovation talents, establish management innovation of incentive mechanism, Management methods of innovation to strengthen technological innovation, develop new products, Management organization innovation, perfect service system, improve the organizational socialization degree, Management innovation, strengthen innovation base; mange Strengthening the government function, and build a good management innovation environment.