Direction Of Development Of Economic Globalization Under The G's Study

This thesis aims to position the business strategy of Company G. Inside this paper there are not only detailed descriptions of the trade and transportation between China and Africa, but also analysis of African ports and the regional characteristics. Such information and research are very useful for the development of Sino-Africa trade and shipping industries.For the reader to have a better understanding of this thesis, the first part of this paper provides some fundamental information by briefly introducing the development of Company G, the basic knowledge of marine transportation and the characteristics of shipping agency industry.The second part focuses on the outside environment of company G. As G is specialized in dealing with shipping business in Africa, the external analysis starts from the factors of politics, economy and social situation to show the big potential of Sino-Africa business cooperation. After that, analysis goes to this shipping agency industry itself to make an analysis of the competing situation of African shipping agency field using Porter's Five-Force model. Then, the author proposes a detailed discussion about company G and its competitors.In the third part, a new business strategy is recommended based on the analysis of Company G.'s resources, competencies and present business strategy.In the forth part, the author gives some detailed guaranty measures and suggestions on the implement of the new business strategy, some risk control measures and the improvement of the business performance.