In Building Construction (group) The Future Development Of Strategic Thinking

According to the WTO Agreements, after China entering into WTO, Chinese government permits foreign merchants to establish a solely-foreign-owned or a joint construction enterprise, as well share the same national treatment in China. It becomes a big matter for our construction enterprises to consider how should they get exist and win the competitiveness in such an environment where chances and challenges coexist, how to reformation and innovation to find a new way to exist and development.After more than thirty years' development, Zhongsha Construction Group has made marked progress in construction, real estate industry, investment, investment into the construction of large groups. Along with China entering into WTO, we obvious face a more competitive environment. In such a competition market, this is an inescapable tension faced by our group how to pool efforts to tap their own potentials resource to reach to optimize the allocation of resources; how to adjust organizational structures to adapt to meet the requirements of modern corporate system; how to find a way to develop and expand in competitive market. While the answers for these questions play important roles in enterprise exist and development.Against these backgrounds, this article starts with Zhongsha Construction Group's present industry environment and enterprise actuality, in using PEST analysis, Value chain analysis, Potter Model analysis, BCG analysis and SWOT analysis to proposes a theory frame and development approaches which emphasize on discussion on the development of construction industry in the future, it is about enterprise environment analysis, strategic formulation and advancing. Therefore, we hope on formulating an enterprise strategic conforms the development of Zhongsha Construction Group, definite the development direction and goal, offers some guiding proposals to be used in enterprise's future development.