China Metro Supply Chain Management Research And Thinking

Only by forming supply chain with other enterprises in 21 century, can any enterprise gain the initiative right from competition. This idea has been gained extensive general understanding in academic circles and enterprises circles. .Supply chain management (SCM) is inexorable trend of enterprises management development. It is no longer company competing against company but rather supply chain against supply chain. Now, business enterprises in our country face severe competitive environment. Using SCM is an effective channel for business enterprises to improve marketing competitive ability and extricate them from difficult position in our country.This paper analyzes current situation of SCM and the necessity in developing SCM in Chinese business enterprises, detailed analyzes SCM in Chinese joint-capital company of METRO AG which is the European second largest and the world third largest trading group, gives a deep thought on SCM development direction of Chinese Metro on the basis of the above~ At the same time, it directly against the current situation of Chinese business, enterprises, using effective SCM model (Quick Response and Efficient Consumer Response) management idea, using management experience of excellent enterprises for reference, puts forward detail scheme for Chinese business enterprises to carry on SCM. The results of this paper are valuable for the Chinese business enterpnses.