Network Economy, Enterprise Marketing Process Reengineering

The purpose of writing this paper is trying to find out the most appropriate marketing process of a company in net-economics time. By using rocess analyzing method, the paper try to find a process that really takes in the concept of marketing in the daily operation of the company. At the very beginning, the paper introduces us the concept of et -Economics and the feature of it. The development of information technology has far-reaching influence to the corporations.And the companies are facing with the challenge and opportunities at the same time. The Emerging of the marketspace and the visual value flow in the corporations make the former marketing process out of the place now, and brings about the problems of eengineering Marketing Process The paper analyzes the disadvantages of the typical marketing process that is in use now by the means of alue flow analyzing and explains the key points and principles in reengineering the marketing process. Especially, it emphasizes the concept of CRIvI, the components of CRM, and the usage of each component. At last, the paper describe the marketing process after reengineering through two levels and explains them in details.