General Analysis Of The Core Competitiveness Of Enterprises And Shaping The Way

This thesis uses it for reference that the most newly theory research of international enterprise strategic management, market competition and marketing management since 1990's, and the practice and the experience of success of the famous enterprises in the world, conducts analysis and research on the Core Competence of enterprises, and presents views of writer's own on the fundamental main factors and strategy model of the Core Competence of enterprises. Further, this thesis probes elementary conditions and possible risks when enterprises adopt different competitive strategies to form the Core Competence.This thesis consists of three units:The first unit concerns the general theories and relevant concepts. After analyzing other's definitions to the Core Competence and pointing out their flaws, the writer gives his own one: the Core Competence comprises internal ability and external ability. The former includes internal management and technology innovation; the latter refer to marketing. The combination of two abilities makes enterprises have the long-time advantage of meeting consumers' demand over other rivals. Form here, the writer invokes the general strategy model of building and breeding the Core Competence: in Porter's view, all the enterprises only can choose one of the three strategies, which refer to Cost Leadership, centralizing and Differentiation, to form competitive advantages. To execute any one strategy, while, enterprises must form the three abilities, which are internal management, technology innovation and marketing. In second unit, the thesis revolves around approaches to form the three abilities.As to internal management, to begin with, the writer presents that the synthetic index-cost can reflect the level of enterprise management. That is, on the condition of the same technology, management ability brings about cost advantage ultimately. Then, the writer analyzes two approaches to reduce synthetic cost, which are Overall cost management and Just-in-time management.Technology innovation comprises product innovation and technology innovation in narrow sense. The writer sums up three approaches by which the latter enhances technology advantage: creating exclusive technology, making criteria and transferring technology permission.Marketing includes brand, channel and consumer management. Here, the writer expounds the functions of the three approaches to enhance marketing advantage and how to form them.The last unit revolves around how to form Core Competence. From the three strategies, the writer expounds how to develop the three abilities due to different strategy.In this thesis, the writer presents his own viewpoint at some aspects:1. The writer presents the general strategy model on enterprise Core Competence;2. Core Competence comprises internal management, technology innovation and marketing. Internal management forms cost advantage; technology innovation forms technology advantage; marketing forms marketing advantage. As the relation of the three abilities, marketing ability is the central one of Core Competence: it converts cost advantage to profit advantage, and converts technology advantage to the advantage of keeping and increasing profit.3. The thesis presents different approaches to form Core Competence due to different strategies and possible risks when execute different strategy.