Shijiazhuang Refinery Development Strategy

With the further development of the state economical system and the coming of entering WTO in the following years, the internal and the external environment for the state's large-mid scale enterprises are making a huge change. Especially with the reformation of the Two-Group of petroleum and petro-chemical, the crude oil price of the domestic is overall connecting with the international, the quality standard of fuel oil is being required to improve, these factors are making petro-chemical industrial to face a large change. Here is a factual example of Shijiazhuang Refinery, its crude oil resources present have been changed into two kinds of the domestic and the international from original domestic market. In the condition of soaring of the crude oil price and products competition seriously, the economic benefits of enterprises slipped down heavily.The essay is based modern thought and theory of enterprise management, by means of researching documents, investigating in the field, adopting the methods of statistic, data analysis ,contrast etc., the author describes the development history of Shijiazhuang Refinery, analyze the internal and the external environment of the actual enterprise, indicates explicitly the enterprise itself inhering advantage and disadvantage and facing the challenges and opportunities. The author also points out that Shijiazhuang Refinery should insist on science technology achievement, adjusting the construction of products, carrying out the activities of refining, chemical, chemical fiber according to different requirement, improving the competition of the enterprise in the market. Also theauthor presents some of suggestions and correctives such as strengthening new products' explore, carrying out rectify and reformation of the engineering, adjusting the construction of organization and speeding up the technician's training.This situation of Shijiazhuang Refinery has a stronger typical in the same enterprises. Hopefully the research results of the essay could have a help and edification to Shijiazhuang Refinery and the others.