Chengdu Design And Research Institute Of Building Materials Industry Development Strategy

As one of the fundamentals of a country, cement industry plays a critical role in fulfillment of China's social and economic strategy as well as harmonious development of economy and environment, while the sustainable growth of the industry heavily depends on optimal flow process and advanced production machinery. However, at present most of the domestic cement products come from out-of-date production lines which should have been driven out of the market. Therefore the government now is focusing on replacing the old production lines with the advanced precalcining ones, which brings a bright future to design institutes of building materials industry.Chengdu Design & Research Institute of Building Materials Industry (hereafter referred to as CDI) is one of the most prestigious design institutes among China's building materials industry. The sole objective of CDI under the planning economy system was to complete programs assigned by the government without encountering any stress or motive or considering long-term schemes. But after the National Administration Bureau of Building Materials Industry was withdrawn and became an non-official association, CDI along with other institutes has been undergoing thorough reforms. With conversion of our economy from planning to market, especially in the 21st century, the design institutes are now facing severe competitions under varying surroundings. In this case, CDI must dive into series of management tactics that enables CDI to get the opportunities accessible in the market and promote quality and sustainable development of the enterprise to confront the growing competitions.Furthermore, the conventional operation mode of domestic design institutes of building materials industry, namely taking design as the only business, has considerably hindered the institutes to adapt to the market economy, kept pace with international practice and more importantly proceed with initiation and innovation. Hereby, this article based on the general status and the actual market situation, will probe into commercialoperation modes of the design institutes and integrate them into the overall development strategy.The article is divided into 5 parts, among which Part 1 is the introduction of the researching object, background of the research and what should be gained through the research; Part 2 includes analysis of external factors like economy at home and abroad, industry trend, policy and status of competitors, as well as resources and competitiveness of the enterprise; Part 3 mainly aims at operational mode and its innovation; Part 4 is SWOT analysis to set up strategic targets and demonstrate selection of development tactics; Part 5 explores implementation of strategies and essential countermeasures, which follows the selected strategies and striving for core competitiveness of CDI to elaborate schemes of functional mechanism regarding businesses combination, organization adjustment, resources reallocation, marketing and research. And meanwhile puts forward solutions to possible ventures.Taking CDI as the researching object and employing basic theories of strategic management, this article makes a comprehensive and thorough analysis and research on internal and external environment confronted by the enterprise, sums up opportunities and ventures together with advantages and disadvantages of CDI and then brings forward schemes and implementation proposals that may offer some useful references to further development of domestic design institutes of cement industry. Besides, operational modes of design institutes are particularly explored in the article and innovated in line with various market demands, which bears profound significance to enhance survival of the design institutes and sound growth of China's cement industry.