Jin Cheng Electronics Co. To Develop Strategic Research

Strategy management is an important meant for modern enterprise to improve its market and therefore keep sustainable development, especially for private enterprise. The circumstance has been changing rapidly; it's necessary for enterprise to make its goals and strategy to keep its competency advantage in the long run.In this article, the author use JinCheng Electronic material Co., Ltd as a background to explore the development strategy, which is adapted to JinCheng's developing. Currently it has no clear development strategy. It's important to make out exact developing strategy with full consideration and clear guideline in order to achieve continuous successful development. Based on theories of strategy management including core competence and BCG Matrix, the author studied the external and internal environment and actual condition, research the resources owned by JinCheng. Derived form SWOT analysis, worked out the exact developing strategy in the near future. Organization adjustment, strategy implementation, key factors and critical issues to ensure the success of developing strategy are also identified and described.The Development Strategy Research report can be a strategically guideline for the developing of JinCheng in near future as well as valuable reference for other private enterprise in similar status.