Nanchong Refining And Chemical Plant, Strategic Analysis And Choice

After more than 20 years reforming and opening to the outside world, China's Refining and Petrochemical industry has made considerable progress. Petroleum products are no longer in shortage, and the seller's market has turned into a buyer's market. With it's entering into WTO, China's petroleum market is becoming one part of the world's petroleum market gradually. Now China's Refining and Petrochemical industry not only has tremendous commercial opportunities, but also meet with serious challenges because of its simple product, poor quality, high costs, and service comparing with competitors abroad. Then, how to hold opportunities and meet with the challenges is now a key issue for every Refining and Petrochemical enterprise in China.This thesis tries to investigate this issue by using theories of industry framework, resource supplying, studying and other related knowledge. Both of the quantitative and qualitative methods are introduced into the analyzing of individual cases. Based on the analysis results of Nanchong Refining and Petrochemical complex, this paper presents strategies, ideas and conferences both for the Corporation and for other enterprises to take and meet opportunities and challenges.This thesis has five parts. First, the background and motivation. In this paper, theories and methods used are introduced. Second, the outside environment surrounding Nanchong Refining and Petrochemical complex are analyzed. In the third part, the inner resources and production capability are explored. The strategy choices for Nanchong Refining and Petrochemical complex are presented in the fourth part. The suggestions of how to deal with the possible problems appeared while implementing these strategies are also discussed. The main results of this thesis can be summarized as follows: As far as Nanchong Refining and Petrochemical complex is concerned, it should maintain a stable and sustaining development for light fuels products , for example ,gasoline　and automobile diesel fuels. Based on the tenet of cost reduction, market pervasion and exploitation are then bring into effect gradually so as to enhance the market occupation; For the lubricant and tax products, corporation needs to take much aggressive outstretched strategy, based on the tenet of distinction and focus of products, combining the inner resources, capability and technical strength from outside, and then dominates the market through innovating and exploiting more profit added products, further more , gains the maximal profits.This thesis tries to provide useful information for formulation of　Nanchong Refining and Petrochemical complex's competitive strategy, and raises the feeling of impending crisis around company. Nevertheless, with the rapid development of environment and theory, all the viewpoints in the paper need to be improved and perfected.