| Since China began to carry out formal Taekwondo, taekwondo development trend quickly swept me in china. The rapid development of Taekwondo from a certain degree of the development of the bottleneck of the development of martial arts. On the level and scale of the development of Wushu and Taekwondo, and it was difficult to see who is superior, so the researchers have begun to focus on Taekwondo and Wushu development gap, hope learn from experience to promote the development of Wushu and Taekwondo industry. Due to the differences of regional economic and cultural development, the comparative analysis of the status quo of Taekwondo and Wushu in different regions is more targeted and effective. In view of this, this study will be in Shanghai as the study area, the research of the Taekwondo and Wushu development difference, in order to provide reference for the improvement of Shanghai Wushu and Taekwondo, so that Shanghai Wushu and Taekwondo to a higher level, to achieve comprehensive development.Developed country sports industry has become a pillar industry, sports industry in China started late but rapid development momentum and expenditure of family sports consumption in China still remain in the purchase or use of sports equipment or equipment in for sports skill learning and training accounted for only a small part. This study through the literature data method, logic analysis method, survey method, mathematical statistics, comparative study and other research methods, the Shanghai City Wushu and Taekwondo Club for teenagers operating status of in-depth study, through the study of Wushu and Taekwondo Club for teenagers in the course of business strengths and weaknesses, to understand the status of the Shanghai business club development and existing problems and causes and in view of the problems existing in the proposed corresponding suggestions, for the operation and management of the Shanghai Wushu and Taekwondo Club for teenagers is proposed to improve the program, and promote the development of sports industry. Research shows that: from the point of view of the initial investment of the club, Wushu and Taekwondo club area and public facilities and no much difference, but in the choice of location, the number of venues near the business district and school, taekwondo club more than martial arts club; and cooperation with other agencies, Taekwondo Club was significantly higher than that of the martial arts club; therefore, taekwondo club for teenagers in the early period of the investment than the martial arts youth club large. Pricing is basically the same, business philosophy, the martial arts club to train personnel as the main business philosophy, and Taekwondo Club is to expand the scale of the main business philosophy. From the club’s resource conversion, martial arts and Taekwondo club coaches in gender, age, education, etc. there is no great difference of Dan, but because of the difference of the two projects, the teaching content of martial arts club more difficult, and pay more attention to fighting against Taekwondo, two projects of the club has some problems in the setting of the curriculum structure; output from the club products, Taekwondo Club and Wushu Club compared to a more balanced proportion of male and female students, Taekwondo Club in China’s development time is late, but the scale is large, both from years of training trips or from the club’s operation time, compared with the martial arts club more scale, so the market share of revenue is relatively large, dominant; from the club’s promotion and channel, store Promotion of roughly the same, but in the channel network, taekwondo club have obvious advantages, martial arts club most did not own website, no website and network cooperation mechanism is difficult to directly to promote and showcase their products; from the point of view of the management of the club, Wushu and Taekwondo club organization and regulations has been basically established. But there are still has the advantages of simple structure, departments, lack of professional management personnel, most of the operators is a born athlete, lack of experience in the business, limiting the further development of the club. Training and assessment of the training is not in place, and finally in the club’s potential risks, you can see the martial arts club in this regard to take measures less, security awareness and brand awareness is poor.According to the existing problems and put forward the following suggestions: increase the cooperation of Shanghai Wushu and Taekwondo Club, making Wushu and Taekwondo Association, improve the management level of the club operators; perfect the course system of the club, to improve the teaching level of the coaches; Wushu Club should transform the nature of the business, strengthen of chain operation mode, increase the number of female students, balance of students sex ratio, improve project selling point; a line on-line multi channel marketing means; improve the club’s organizational structure construction, enhance the internal strength of the club, the government should relevant policies and regulations to support the club’s youth and sports industry development. |
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