Colleges Logistics Market-oriented Reforms

This paper discusses higher school logistics issue. The marketization of higher school logistics is one of the most important problems in the development of higher education. Though it is common knowledge that "logistics should be marketizated" resent years, the result of the marketization does not satisfy students and teachers (customers) on campus; on the other hand, the former opinion that "logistics should be socialized" can cover up some disadvantages, but influenced by the traditional thought of "public-benefited works", the logistics department in some schools returns to the running conditions of "wholly stated-owned", which can not provide a fair environment to the enterprises which have been introduced into schools and provide unsatisfactory service to students and teachers. And this is obviously different to the aim of the reform. Standing on the ground of "promoting marketization", this paper focuses on analyzing the following core problems:The first part of this paper reveals some important problems that restrain the marketization reform of higher school logistics, based on investigations into the students, teachers and governing body of logistics of higher school. For example, students and teachers (i.e. customers) are highly unsatisfied with the logistics and do not understand some reform ways, meanwhile the enterprises which run business on campus hold a doubted attitude to this market, which is resulted from the unclearaess of ownership. On the other hand, the specimen investigation of higher school in different areas have a large variety of the suitability of reform and the criterion of the service product, which confuses the decision maker much.In the second part of this paper, with the concept of interest-group (i.e. machinery or people that have the willing to affect the policy direction and economical order), it further discusses the five benefit-groups, i.e. the government, the higher school, the traditional logistics enterprise, the introduced enterprise, and the teacher and student. Those interest groups all play major roles in the reform, influencing the nature, direction and progress of the reform, and leading it to develop towards their wish. Obviously the strength mostly comes from the competition between the traditional logistics enterprise and the introduced enterprise, for with the help of the former administration system, the traditional ones can easily monopolize the absolutely stable campus consuming market, after which the introduced ones can only risk between the fixed cost and limited profit space. All those result in the disorder of the market which is pretended in the name of marketization, unclear ownership and illegal behavior. And of course, it is related to the level of maturity of marketization.After analyzing the problems, this paper provides some useful advise with the hope of rebuilding the order of the higher school logistics market. According to the economic reform spirit of the sixteenth National Congress of the CPC, the former administration department of the higher school logistics should change its function, excluding the administration monopoly, admitting the fact of mixed model, and clearing up the trade barrier. This assumption should be based on the different layers and steps of service standards, which might be viewed as the budged project and model of the marketization reform of higher school logistics.The originality of this paper is in the following aspects: (1) analyzing the belonging and power of each benefit group in the progress of marketization reform of higher school logistics; (2) expounding some methods to regulate the market order based on the key problems; (3) discussing the principle of logistics service standards that are suitable to various higher schools, according to the district feature of the economic developing level.