Research On Growth Path

Business Growth routing decision is a complicated systematic project,involving the theory and practice of strategic management. Faced with growing competition in the market, companies want to seize market opportunities and gain a competitive advantage in the competition, you must make a strategic plan for the development of enterprises, enterprise resource conditions to choose the path of growth, in order to achieve the company’s overall goals.In this paper, corporate strategic management theory, organizational development and transformation theory, enterprise development and business growth model theory as the theoretical basis for the use of Porter’s five forces model, 7-S model and strategic positioning and other analytical tools, combined with the market trend decoration industry, for NH company conducted in-depth analysis of internal and external environment, the company proposed the development of ideas NH,development orientation, development goals and development path, and the corresponding strategic measures.Studies suggest that, NH company seeking long-term survival and sustainable development is the integration of Internet technology feasible path, optimize business structure, integration of social resources, improve qualification levels. Main measures to protect the effective implementation of the path is: steady business restructuring and actively cultivate new growth points; strengthen capital operation and optimize the capital structure; and establishing requirements for the development company’s organizational structure and management mechanisms;strengthen personnel training and human resource management; plus large scientific and technological innovation and technological development; and to promote cultural construction companies.