Chinese Tourism E-commerce Analysis

This article has studied the Chinese traveling electronic commerce present situation,through to the traveling electronic commerce characteristic, the classification carries onthe qualitative analysis, the microscopic aspect conducts the comparison research totwo websites, pointed out in the Chinese traveling electronic commerce exists thequestion, gives the improvement comment and the suggestion to the Chinese travelingelectronic commerce.This article major point: (1) travels the electronic commerce whole world vigorously toemerge, for example in 2002 the global tourism electronic commerce sales volumebreaks through 63 billion US dollars, accounts for the whole world electronic commercetotal amount above 20%. Estimated the whole world will travel the on-line transactionto 2010 to surpass 125 billion US dollars. Global traveling electronic commercecontinuously 5 years by 350% above speed growth. (2) travels the electronic commerceto the Chinese tradition traveling enterprise as well as the traveling industry influence.(3) the Chinese traveling class website vigorously emerges. But because the legalsystem, the telecommunication monopoly system, the credit system are not perfect, inaddition the inopportune idea, criticizes the system and the bank technology is notmature, causes the above factor vicious circle, then has hindered the Chinese travelingelectronic commerce development. In China for number multitudinous travelingelectronic commerce website in, specialized website not to 30%. In the specializedwebsite compound website to the total 15%, these proportions did not explain Chinesethe traveling electronic commerce also is at the preliminary stage. After China entersthe world, the Chinese government because will pledge "Service Trade agreement"center the traveling and the correlation service content, the traditional travelingindustry will receive the challenge, if still did not take to travel the electroniccommerce in China's development, the entire traveling industry will be able to face abigger impact. How does the South Korean enterprise face the Chinese travelingelectronic commerce market from the investment angle? How studies its experience todraw its lesson, thus enters the Chinese traveling market through the travelingelectronic commerce? This need to the electronic commerce, the traveling electroniccommerce as well as China's traveling electronic commerce conducts the detailedresearch and the discussion.This article has referred to the International Chamber of Commerce, the cross Atlanticbusiness circle, the European committee and so on the well-known internationalorganization, as well as international commercial mechanical company (IBM), Huipucompany and so on international famous enterprise to electronic commerce definition,also referred to "World Traveling Organization To report", "China Interconnectingnetwork Development Condition Statistics Report" to the Chinese traveling electroniccommerce appraisal, as well as domestic and foreign scholars to Chinese travelingelectronic commerce correlation concept summary explanation.This article findings indicated that, (1) the Chinese B2C traveling electronic commercewebsite hastens the homogeneity to have the competition with to be possiblevicariousness. (2) its core difference lies in the difference which the website andbetween the traditional enterprise resources unifies. (3) the website and between thetraditional enterprise resources unifies the difference had decided under two kind ofprofits patterns, the website function, the host camp service and the profit channel hasthe obvious difference. In view of the Chinese traveling electronic commerce question,suggested in the capital operation aspect, carries on the annexation and the purchase tothe superiority supplementary tradition traveling profession;In the operation aspect,should strengthen with the overseas synthesis gateway website union, strengthens withthe financial facilitating agency safe connection;The product localization and thedevelopment aspect, the development old-age population traveling market, thedevelopment has the characteristic the traveling electronic commerce.This article main content is:The first chapter introductory remarks, showed this article studies the background,question proposing, through the statistical figure explained develops the Chinesetraveling electronic commerce importance, and carries on the literature summary to thecorrelation content.Second chapter, to the traveling electronic commerce definition, the classification, thecharacteristic, carries on the summary and the summary. Carries on the outline to theglobal traveling electronic commerce market.Third chapter, explains the Chinese traveling electronic commerce the functionclassification and the characteristic summary.Fourth chapter, studies two through the comparison to travel the electronic commercewebsite. Fifth chapter, carries on the summary to the Chinese traveling electroniccommerce question from exterior and internal factor.Sixth chapter, gives the comment and the suggestion to the Chinese traveling electroniccommerce.The present paper research technique is compares the research, the descriptionstatistics and the qualitative investigation. And offers through the consult with thenetwork collection literature material.