Our Country Government Image Mold Under The New Public Management Angle Of View

Image government carry out the work of our government is very important, it not only a direct response to the government's ability to govern, but also affect the Government's credibility and cohesion, appeal and so on. Good government image that has the power basis, can the policy be well run, can the state and society of sustainable development.Especially in the modern society, a good image of the government is an increasingly important and valuable intangible resource wealth. How to create a good image of the government has been placed in front of our government is an important issue.Established in 1997 in China, "the image of the Chinese government strategy" research group, the year the subject is planning Ninth Five-Year National Social Science Foundation research group of political science classes chosen only selected items.Image problem shows that the Government has become increasingly widespread attention. Academic image of the Government also carried out on a lot of research, and also achieved fruitful results. However, the published literature from the current academic point of view, most of them are in our current image of the government to study theoretically, but the main purpose of this study is to adapt to China's specific conditions in the basis of reference and the introduction of Western New public management theory, the new public management theory, some of the Image of our government to adapt to the advanced theory is introduced in, for the Image of our government play a guiding role in the theory.In this paper, the status of the image of our government as the starting point, first expounded in the Image of Our Government in the achievements and also made a number of our government in the process of image building, and the problems still to be analyzed. On this basis, then the image first to establish a government evaluation system to evaluate the government raised the image of the three indicators. Then began the introduction of new public management theory, describes the innovation of new public management theory and the significance of the applicability of shaping the image of our government. Finally, in the light of specific conditions on the basis of our proposed new public management perspective the image of our government shaping some of the strategies.This paper attempts to shape the image of our government on the new public management theory perspective to research, the use of problem analysis, drawing comparison, lessons learned and other methods in order to build an image of the government and the characteristics of the times shape the image of the government system framework, which is Benwen of innovation.