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Research On Development Strategy Of D Secondary Vocational School Of Tourism

Posted on:2012-05-11Degree:MasterType:Thesis
Country:ChinaCandidate:T WangFull Text:PDF
GTID:2217330368987957Subject:MBA
Abstract/Summary:PDF Full Text Request
Nowadays, along with the development of market economy in China, the principle of survival of the fittest and the best winning and worst losing has been prevailed in each territory in China including arena such as society, economics, and culture and there is no exception for educational system. Therefore, school development strategy is the central idea of long-term development plan for educational development and growth. D is a secondary vocational school of tourism faced with so fierce competition in complex educational environment that scientific development strategy was crucial for D's education growth.In order to study D's development strategy with detailed analysis, used the principle, tools and the methods correspondingly, according to the pattern Submit Conclusions After Analyze, the author watched the macro and competitive environment of D School with PEST analysis and Porter Five Forces Models. Used SWOT Analysis, the author found the strengths and weaknesses and showed the challenges and opportunities, conclusively, D's development strategy has been worked out. The author also provided the implementation and protection measures as a complete system.The D school's strategic study could be very useful and helpful to enhance its competitiveness and sustainable development, and at the same time the results obtained from this study is also able to provide good references and empirical evidence to those similar school institutions in their strategic making process.
Keywords/Search Tags:Secondary Vocational School, Development Strategy, SWOT Analysis
PDF Full Text Request
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