Evolutionary Game Analysis Of Standards-based Agricultural Product Quality Safety Control

Agricultural products quality safety to which governments have attached great importance not only related to people's health, life safety, but also to the country's economic development, social stability. But in recent years, from the melamine to the waste oil and then to clenbuterol, the repeated occurrence of security incidents reflects the situation of agricultural products quality safety is quite grim. The relevant laws and regulations rolling out, the joint supervision of several departments, great importance attached to agricultural products the quality safety; while the endless stream of agricultural products (food) security events, indicates that producers are not doing social responsibility, regulators did not do their job, that existing agricultural products quality safety supervision system is not perfect, needs improvement.Agricultural product quality safety standards is the foundation of the Government to fulfill the functions of agricultural product quality safety supervision and management, is the criterion of self-control of producers and operators of agricultural, a basis for judging the quality and safety of agricultural products, basis to carry out agricultural produce certification and product certification, even more basis for government departments at all levels to carry out routine monitoring and market supervision and inspection. This paper, with the constraints of agricultural products quality and safety standards as a precondition, as the regulation basis, researches what kind of market environment causing the situation of agricultural and government regulators, what kind of market incentives to encourage producers to better follow agricultural product quality safety standardsMain content of this article has three parts:(1) the theoretical basis of agricultural product quality safety regulation; (2) By evolutionary game analysis research the influence factors to promote agricultural producers and government regulators evolved to the positive direction; (3) Through case studies the causes of agricultural products (food) security incidents.The following conclusions by analyzing:(1) On agricultural producers, to reduce the costs of the producers implementing quality and safety standards of agricultural products, to strengthen supervision and to increase the punishment of negative implementation of agricultural product quality safety standards, to increase the penalty amount and compensation amount of enterprises when security accident,, will help enterprises to evolve to the direction of actively implementing agricultural product quality safety standards.(2)On regulators, to increase the punishment of the negative regulators, to reduce the cost of active monitoring, will help regulators to evolve to the direction of actively monitoring. Purpose of regulation is by changing the cost benefit ratio of the agricultural producers and government regulators thus to change the subjective attitude for the implementation of agricultural products quality safety standards and regulation, urging their conversion to the direction of social expectations.In the basis of above analysis and results, puts forward the countermeasures and suggestions for supervision system of agricultural products quality safety, mainly including four aspects:reduce costs of producers actively executive standard of produce quality safety; perfect standard system and inspection system of produce quality safety; how to monitor regulator; gives consumers supervision and enough attention.