| Since Telecom industry restructuring, communications market is formed namely the new pattern. If telecommunication operators want to win in the new round of competition, it is necessary to understand the market development situation, adopt corresponding measures to occupy market share. In this paper, the writer draws the conclusion by using SWOT after deeply analision of situation of three operators, "group market" is the new focus of competition for crossover operator. At the same time, if competitioners want to occupy the land market, individual and comprehensive information solution is to stick to client group of tool. Therefore, after deeply discussion of tianjin mobile market situation and launching the popularization group information, the writer elaborates on specific mobile personalization information solution for COCO company, by taking COCO company as a key example, and it brings economic benefits for the company, and then discusses the application of informatization of mobile enterprise strategic management, marketing management, and hence the meaning of applied to other industries as the model. Finally, the writer prospects for mobile information plan in next three years, it makes article more application value. |
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