Culture Construction Research Of Jishida Company

Corporate culture as a business management theory and management, resulted in the 1970s. Along with social progress, economic development and cultural exchange frequent, rapid development of enterprise culture, by domestic and foreign academic attention. Corporate culture is all the staff sincerely agree with their core values, which provides for people's basic mode of thinking and behavior patterns of staff to exert themselves to promote the psychological environment to ensure continuous improvement of business performance, and promote organizational change and development has an important role.Business development and growth process, the culture is usually plagued business owners and operators of major problems. Gold matter of private enterprise company as a representative of the Northeast, both the common problem of Chinese private enterprise culture, corporate culture has its own drawbacks. Therefore, the development of their own present situation, proposed management problems, lack of contrast will be more conducive to private enterprise solution to the problem. Gold matter of the company's problems are mainly reflected in the rapid expansion of enterprises under the management of human resources, internal and external cultural integration issues and corporate image of the scattered affect brand value.To solve the problem on the premise that analysis of the problem. First, corporate culture affect the internal and external factors were analyzed, and then do a comprehensive analysis of the gold up the company's original culture, the last of the businesses can use the depth of excavation of cultural resources. Only in the overall assessment of corporate culture on the status of resources, can be targeted to the proposal of building a new corporate culture program. Gold matter of company formation and corporate culture with the outstanding performance of the private business characteristics and defects. Further analysis of internal cultural issues, it is beneficial for existing cultural resources, mining and the establishment of a new culture system. The value of the pursuit of corporate interests too, enterprise's economic strength and level of management has lagged behind, weakened sense of corporate social responsibility and other matters of the company is golden cultural issues.Build corporate culture, the need to solve ideological problems, which is a matter of establishing gold core values; followed in order to prevent duplicity of the situation, it requires a combination of spiritual and material culture of the dual mode protection; final difference is the corporate culture an important feature of private enterprise to shape a culture of innovation is the brand characteristics of any obligation in Chinese enterprises. In establishing the core values of this spiritual culture, the needs of other spiritual, institutional and material security model combining the smooth establishment of corporate culture. In addition, the enterprise culture by a culture of innovation and ideas into improving the competitiveness of enterprises have a decisive role in the new management model. This requires from the corporate culture of innovation built on the core.Finally, to protect and preserve gold matters of culture and the implementation requires the establishment of virtual and physical culture organizations to improve the company's organizational structure, establish a cultural appraisal and supervision system, the implementation of emergency response mechanisms and cultural construction.