The Discussion About Expansion Of Shipping Market In Central And South American

Because of the global economic seriously downturn the pace of increase of today's shipping market began to slowdown and even showed in the tread of decline. The state of operation of shipping companies are in the poor situation,such as high cost of oil. Due to lack of awareness of risk management many Chinese large-scale shipping enterprises are faced with profit shrink under the impact of the economic crisis. As one of Chinese large domestic shipping companies, company C performance is also facing serious profit shrinking. How to solve this problem is the top priority to company C. The expansion of Central and South American shipping market is one of the primary measure to figure out the problem of market share of slowing growth and declien. In this paper, through learning risk management theory and market segmentation theory and based on economic and geopraphic layout of Central and South American writter proposed the strategic significance of expansion of Central and South American shipping market. Meanwhile, by understanding and analysisi of Central and South America countries and trade relationship between China and Central and South America countries the target market was located. Finally, through the combination of risk management theroy and practice situation of company C the mode of operation and specific implementation plan was proposed to demonstrated that the expansion of the shipping market in Central and South America should be worth doing well.