A Study On The Behavior Of Corporate Social Responsibility In The Supply Chain Perspective

With the globalization of the degree of competition intensifies, economic, social and environmental issues interact strongly, people needs of the corporate social responsibility is more and more high. However the society to realize the corporate social responsibility needs a long-term process, our country enterprises compare with foreign enterprises have a large gap in the performance of the corporate social responsibility. Such as,2012the Mengniu company's "poison milk door" accident,2011the Shuanghui company's "clenbuterol" accident,2008the Sanlu company's "melamine" accident, theses events illustrated that the corporate social responsibility in our country was very serious. But throughout most of the research results, the academic researches on corporate social responsibility more focused on individual enterprise, the theoretical and empirical researches on corporate social responsibility in the supply chain perspective are very lack. Today in the background of economic globalization and integration, a single enterprise belonging to the chain system, in which many enterprises with co-operation and development, all these are constitute a complete supply chain, so the competition among enterprises has gradually evolved as a competition between the supply chain. The scope of corporate social responsibility is no longer confined to a single enterprise, but extends to the whole supple chain. Exploring corporate social responsibility in the supply chain perspective, which not only has theoretical significance but also practical guidance value on how to advance corporate social responsibility behavior in the supply chain.Research papers mainly from the following aspects:Firstly, the background and significance of this research are described, the domestic and foreign literature were analyzed form the research of corporate social responsibility and supply chain social responsibility. On this basis, the direction of this study was clear and the content and methods of this study was confessed. Secondly, by comparison to the related concept of corporate social responsibility, the core concept of corporate social responsibility behavior was summed up. Then the researches on corporate social responsibility in the supply chain were reviewed. Finally, based on the stakeholder theory, the three-dimensional model of corporate social responsibility in the supply chain perspective was build. In this model, the corporate social responsibility behavior is divided into the enterprise internal responsibility behavior, external business partners responsibility behavior and public responsibility behavior.Thirdly, based on the three-dimensional model of corporate social responsibility in the supply chain perspective, the test questions were collected through literature and interviews. After several revisions, the formal questionnaire was completed. Finally, using structural equation modeling made confirmatory factor analysis to test questions.Fourthly, according to the SPSS statistical results, firstly making a general analysis on the performance of corporate social responsibility behavior,which in three dimensions and sub-dimensions. Then, the differences on the enterprise nature and enterprise scale were analyzed, and related countermeasures were prose. Finally, this thesis conclusion and the research's prospects.