Newmark Translation Theory Perspective Of English Advertising Translation Studies

This thesis is intended to prove the feasibility of Peter Newmark’s theory ofsemantic translation (ST) and communicative translation (CT) as a guide to thetranslation of English advertising texts (EAT).Firstly, the author briefly states the purpose, significance, research methodologyand the structure of this thesis. Next, the thesis overviews major previous studies onthe translation of EAT and highlights the importance of Newmark’s theory. Then, itintroduces Newmark’s theory of ST and CT and their relationship with text typology.Immediately afterwards, it verifies the applicability of Newmark’s theory totranslation of EAT. Also, the author illustrates the main strategies for translation ofEAT, such as transliteration, literal translation, liberal translation and flexibletranslation. Finally, the thesis makes integrated analysis of good versions and poorones of EAT in the light of Newmark’s translation theory.This study can enlighten translators of EAT and help them do translation better.