On The Media And Public Opinion To Guide The Role Of Emergency Disposal

China is in a period of rapid economic development, social transformation, social contradictions highlight the high incidence of unexpected events, and guiding public opinion in the emergency disposal is the key. The correct guidance of public opinion, not only is an important aspect of the government successfully handle emergencies, but also to people’s lives and property security and social stability. Since2003, all in the Songhua River pollution, the Wenchuan earthquake, Yunnan "hide and seek" event,"China Faces" case, Urumqi "7.5" incident handling of public emergencies highlights the important role of the news media guidance of public opinion.In this article summary and reflection of public opinion to guide the incident occurred in recent years to concluded----guiding public opinion has become one of the key links in the domestic handle emergencies. And the article explains the news media law as well as the importance of news media guidance of public opinion, from a management point of view discussed allay public concerns, to appease public sentiment to protect the right to know, how to use the news media in the emergency disposal, and to establish an inter emergency system of news-oriented recommendations. Another aspect, the article from the perspective of news dissemination and analysis of the propagation of traditional media and new media, through the analysis of the status of media development to cite examples of the column of figures, combined with the media to play a role in emergencies, indicating that public opinion guide to the events is important. The same time, the article put forward the media should take measures in the face of unexpected events, including the establishment and improvement of the news media social responsibility assessment system, emphasis on traditional media, new media and public opinion to guide the regulation, humanistic care news perspective.