Governmental Social Management Innovation: In A Perspective Of Influence

China’s social management has made certain achievements, but the changes of socialenvironment, the diversity of social structure and the complexity of social influencerelationship, propose social management innovation requirements to government which isthe core body of social management. It is different from other researches to study socialmanagement innovation in a perspective of influence.Influence is similar to a generalized power, but also different from the generalexplanation of power, it is a social existence and analysis perspective which is morecomplicated, more refined, more accord with the modern dynamic plurality society. Thispaper first based on Robert A Dahl’s groundbreaking study, combined with other regardingto influence and generalized power literature, discussed influence concept, form, rangeand so on; And then combined with China’s actual social management, put forward thatsocial management is a process of using influence proposition on the basis ofcomprehensive analysis, and discussed the influence use in China’s social managementpractice through the case analysis. Finally, it discussed the current social managementinnovation in view of influence to the present social management problems.This paper argues that: our society has more and more modern dynamic pluralitysociety traits, it can no longer meet the demand of social development relied on power,violence and other compulsory power which is the traditional social management;problems in China’s social management practice are mostly related to influenceinappropriate application; therefore, we should recognize the increasingly complexinfluence relationship, establish correct concept of influence, form a timely, appropriateand effective application of various influence forms capacity to improve China’s socialmanagement, to promote social management innovation.