Research On Management In Public Crisis Of Network Public Opinion

Public-crisis refers to events in need of quick response, which significantly impact the general credit of government, as they relate to the overall interests of the nation, society and public. At present, government at all levels shows a certain level of ability in solving emergencies caused by adjustment of urban planning, programming of the national economy&the people’s livelihood, restructuring of enterprises, and even natural disasters. In the process of solving these unexpected events, it forms a set of systemizing methods and experiences, and accumulates certain amount of effective emergency plans. However, as the explosive development of internet, with which as a carrier, it causes public events, mongers rumor, and doubts even attacks the government, series crisis of mass disturbances come out endlessly. In recent years, a large number of facts show that, on one hand, local government is in a passive and difficult situation, and unable to do much in network opinion crisis and public crisis. On the other hand, network society impacts every aspects of social life, and huge amount of network group forms unstoppable force in public crisis.Public crisis caused by network opinion is drawing more and more attention of the Party and the government. However, present public crisis management system can’t follow up the rapid spread of crisis caused by network opinion, and countermeasures derived from present system can’t hit the needle or solve network crisis effectively. Compared with the universal internet and rapid increase of netizen, it lags behind in research in solving Public crisis of network public opinion. As a result, management research in such aspect is particularly urgent and important.Through summarizing the forming mechanism of network opinion, this article compares both internal and external management status, and scans the management status of Public crisis of network public opinion in connection with typical Public crisis of network public opinion happened in recent years, comments on achievements and good method in public crisis management in present China, analyses the causes, development features and management significance of Public crisis of network public opinion, points out the concept needs to be improved and problems in organization and legal system, makes suggestions focusing on improving the ability of our government to manage Public crisis of network public opinion. The innovation of this article is that it advocates that in the new situation, party committees at all level of government should give utmost attention to the internet’s guiding function to network opinion, enhance to construct the ability to solve Public crisis of network public opinion, make effort to adapt to the challenge of guiding the public opinions in internet times, firmly grasp the guide initiative of public opinion, take measures against the source according to different types of crises, establish and perfect quick response mechanism to network opinions. Party committee and government must take initiative to keep the guide initiative of public opinion in internet in hand, eliminate the negative effect of the conflict that might be spread and amplified by the media. Publish authoritative information through internet in the first instance, establish dominant position of publishing information, take initiative to communicate with the public through internet, and maximally satisfy the public on the right to know, to participate, to express and to supervise. Make good use of internet to guide public opinion, classify Public crisis of network public opinion on the basis of the source of the crisis, actively guide network opinions, eliminate all sorts of rumors, get public understanding and support, and make net work opinion guidance as a measure solving Public crisis of network public opinion with minimum cost, maximum efficiency, and in which solve the problem the most thorough, so as to win the power of management in Public crisis of network public opinion.