Our Network Groups Events And Governance Mechanisms Perspective Based On Cluster Analysis

With the rapid development of information technology network, the Internet penetration increasing quickly in China, makes China’s Internet users resched an unprecedented height. According to statistics, by the end of December,2011, the number of Internet users in China reached513million, which representing an increase of55.8million and the highest in the world. China has entered a new era of the Internet. With the quickening pace of social informatization and the increasing of the netizen base, the network is increasingly becoming the public domain of the ideas, social trend and interest demand and the "large public opinion field".which be pooled all kinds of information. And with the increasing updation of the interten technology and the development of the internet-based platform of emerging. Chinese citizens more and more deeply involved in the Internet virtual life, Internet, post become their part of daily life.The development of Internet technology and the increasing number of netizens make network fully socialization that a social network has initially been formated, at the same time, the reality group incidents in the network society also is able to be fully presented and effectively copied, and even be magnified indefinitely. The more smooth Internet communication and its anonymity, make a lot of people are more willing to express their own interests by means of network appeal or catharsis to real world discontent, together with network gathered effect is stronger, and the network communities, groups and BBS and other forms the same interests appeal, class consciousness together, more easily in the network form a community of interests, interest group, civil society and political community. They for formation, promote and stimulate the real life of group incidents will play a role that cannot be ignored. Virtual social and practical social mutual link, mixed, interactive, making the group incidents show more and more complex features and face. Toward the network group incidents,many scholars keep a pejorative emotional attitude. They think Network mass incidents are the Cluster events which the users groups interfere with the Internet and the reality of social order, interfere network uptime, result in adverse social impact, and may even endanger social stability in order to participate in the common interest demands openly.And this paper from the objective Angle show that, the network group incidents depend on network as the carrier,is an event initiated by netizens in a certain event range so as to express their own appeals for the purpose, and cause many netizens participation and produce a certain social influence of group behavior, event itself does not exist-praise or blame. Therefore, in the management of the network group incidents, the local governments at all levels should actively, promptly properly handle, not take "d stable" way, pressing, blindly escaping, this is unadvisable that some local governments often with "rebound pipa" technique to deal with. Based on the objective analysis network on the basis of group incidents, the paper proposes some basic strategies which the government administer network group incidents. For example the early warning system for public opinion is puted forward, the public agenda is actively setted, the network discourse power is disputed, the public opinion vertices are grasped and network dialogue platform is setted up. public Opinion interactive channels are unimpeded.This paper provides cause analysis for the network group incidents of governance mechanism study. That bases on the perspective of clustering analysis of20cases of event carries on the quantification analysis and combines the typical network group incidents happened objective analysis then through clustering index selection and index assignment,20cases of typical incident has certain similarity of events as a group, and carry on the detailed analysis of the research, thus draws the event between inner item,Network group events of the governance mechanism study is one of the paper’s key part.on governance mechanism discussed study, this paper combines some cases in recent years happened,such as "section of Harbin LinSongLing event","hubei DengYu jiao event","hangzhou racing case"which cause common and social attention events, and basing on detailed description of each event are deeply analysises and the specific strategies and methods of management from three different angles are putted forward. Then the paper concluded that macro strategy how the government deals with network group incidents and make a contribution that builds the construction of a socialist harmonious society.