Study Of Government Spokesman Specialization

The government spokesman system is to adapt to the government to implement the news regulation and information disclosure requirements of the times, to protect the media and public to understand an important channel for society and the government’s position and attitude. It’s also an important means for government to adjust social mood and public relations. The government is to communicate with the outside world window, which plays an important role in government and media, but in our country, the government spokesman system is constantly beening improved. News spokesman also belongs to new things in recent years. It is necessary to study its specialization for its healthy development.This paper attempts to analysize the current situation of China’s government press spokesman team in the framework of China’s government press spokesman system. With the description of the current government spokesman part-time and unprofessionalization defects, it is necessary to implement spokesman specialization. Spokesman specialization, is to further promote the need of public affairs, public information, and is the public’s right to know, right of supervision to the need for better implementation of the media age, is the realistic need. The spokesman specialization way is to explore, from the macro level, a spokesman for the empowerment (rights to participate in public affairs, right of speech, right of wrong and planning), the establishment of supporting system (gradually improve relevant laws and regulations, and gradually improve the limits of authority, supervision and accountability mechanism), from the micro level, to create excellent quality of the "people"(professional, ability is strong enough, sincere "people"), focusing on training and management (College of media literacy education, training and professional news spokesman for the government, strengthen the training, attention selects and assigns) and other aspects of the realization of spokesman specialization.