The Improvement And Promotion Of Home-Based Care For The Aged Of Chendu City

In order to further promote the development of the ChengDu home-based care, to explore how to expand the service coverage of it, this paper made the following work: reviewed the related policies of ChengDu govements to make sure the governments functions; analyzed the substance of JinNiu district such as who deliver what services to whom in which way, etc; pointed out some reference ideas and strategies and the future developing direction and problems which should be paid attention to.Through surveys, this article found that the services of home-based care of JinNiu district received the greatest satisfaction of the olders who has taken part in it; but those who did not participate in the home-based care of community were not sure what it is, and most of them have never heard about it; potential demands were insufficient and existing needs cannot be satisfied; there are still a long way to go at the part of services in the future; the pattern of ZhuLao of HuangZhong street is a better mode of the home-based care, etc.To solve those problems and make a good future of the home-based care of the city of ChenDu, this paper argues that further clarificiation are needed to make sure the function and responsibility of all participants; secondly, setting up a integrative system from the view of government, under the charge of authority, improving the social perception and building good social images of the services of the home-based care for aged through the concept of marketing, such as service idea, brand management, promotion, etc; thirdly, to serve for the public not only parts of them, to diversify the supply modes and services, to make hierarchical of service, and to supply practical services are basic requirements for the sake of building a marketized and specialized service system of home-based care for aged; fourthly, making risk defense mechanism to guarantee the sustainable development of family endowment, etc.