Shenyang CSI-Bally Total Fitness Chain Management Status And Countermeasures Research

This body of Shenyang City, Bally Total Fitness club in the sample as a research object, the body of Shenyang City, Bally Total Fitness club of investors, managers and members of various aspects of population research, the use of literature study, questionnaire survey , expert interviews, logical analysis, which concluded its successful experience, analyze its shortcomings. And compared with other cities and Shenyang file operations management, health club and found that universal chain management and unique. Summing up the advantages and operation and management of existing problems and provide suggestions and strategies for its development, for the fitness industry in Shenyang City, the development of reference.Through investigation and analysis, Shenyang City, Bally Total Fitness club in the body chain management model is a more advanced business management. From the introduction of franchisees and other preparatory work, to build the store in the late support to protect the funds after joining, and scientific management. Shenyang City, Bally Total Fitness club in the body of its inception, through the improvement of its chain management system, strengthen its brand and market position. In the industry to remain profitable and rapid recovery of the cost of the discovery and cultivation of talent is also given high priority, the establishment of a more comprehensive training and management system. Meanwhile, the survey also found that the lack of chain business model: investment management model for the chain, understanding is not deep; club management, sports management experience with less; club development and training programs to provide less comprehensive , affecting talents to join; club members can not meet the growing demand for high standards of fitness and recreation; in the club long-term development process, met the short-term investment and income policies, affected the healthy development of brand value and long-term .Through the body of Shenyang City, Bally Total Fitness club chain management Investigation and analysis, the following Development Strategies: maintain and improve its chain management model; handle the recovery of investment and the development of the contradiction between the club; improvement and a talent recruitment and training mechanisms; handle the selection and management of the investor; safeguard the club brand value; efforts to achieve the club’s long-term healthy development, fitness and entertainment industry to promote the city’s progress.