Chongqing College Students Founded Miniature Enterprise Of Swot Quantitative Analysis For Research

As the aggravation of market competition, the impact of financial crisis, the expansion of university enrollment and so on, the issue of college graduate employment have been highly concerned. There are 6.8 million college graduates in 2012 and will make a new record, but the vacant positions for them are very limited. Facing the increasing employment pressure, they are usually forced to apply for jobs, continue to further study, or take the civil service exam, however, there are also a large number of college graduates choose to start their own business. Meanwhile, our country, local governments and the higher institutions pay much attention to the college graduates and encourage them to start t their own businesses, which promoted more and more college graduates to start their own businesses. However, the lowest success rate of college graduates and the school students have always been rejected or played little attention, so the research about college graduates start their own business are very common and widespread. Recently, the government makes great efforts to promote and encourage the college graduates to start their own businesses, take Chong Qing as an example, the micro-enterprise supporting policy takes the college graduates as the support objects, and give them the support and help on financial, taxing, and loan. Therefore, many students have been attracted to join in, but few of them can really become success. Thus, many people would doubt whether the college students suit for starting micro-enterprise? Whether they can successfully start the business? How can they start the business successfully? The study with these questions made a SWOT analysis on Chong Qing college students, by using the traditional SWOT Qualitative Analysis and combined with the Analytic Hierarchy Process (AHP) to set up the SWOT Quantitative Analysis model, and intuitively, deeply, and accurately analyze the strengthes, weaknesses, opportunities and threats of Chong Qing’s college students on starting the micro-enterprise. The quantitative numbers would take the place of qualitative descriptions, and the data can reflect the strong and weak relationship between its total advantages and the total weaknesses, as well as the relationship between the total opportunities and total threats. And then to describe the SWOT strategic quadrilateral by the data of total strengthes, total weaknesses, total opportunities, and total threats. The next step is to look for the accurate strategy orientation on the SWOT strategic quadrilateral, and to work out the specific strategy intensity, thus make out the corresponding strategy research to help Chong Qing college students start the much better micro-enterprise.