Research On The Development Of Tourism Industry And Cultural Industry In Chuxiong Yi Autonomous Prefecture

With the daily development of modern society and rapid changes of technology, the industry convergence are the characteristic features of a variety of industries. Especially the rapid changes in innovation and application of technology make some non-correlated industries start to penetrate into each other and converge with each other and are leading a emergence of new format. In2009, the Guidance to Promote the Development of Culture and Tourism was issued, which begins to gives certain preferential policy in part to the convergence of two sunrise industries, tourism industry and culture industry, and marked a sign that the interacted convergence of them reached a new stage. The convergence development of tourism industry and culture industry can not only promote their respective development, but also accordant with concepts of comprehensive, coordinated and sustainable development and bring continuous originality and vitality for the optimization and upgrading and the structural transformation of economic development in an area or even a whole country, which could makes a great sense in the strategy.Firstly, on the base of brief introduction of the background, literature review, significance of the study, the paper gives the idea of writing and main content of it, then it states basic related theories, such as the theory analyses and theoretical applications. Second, it discusses the mechanism of the interacted convergence between these two service industries, tourism industry and cultural industry, by using the theory of industrial convergence scientifically, especially the motivation and path of it. Third, the paper carefully sorts out the basic current situations of the convergence of tourism industry and cultural industry in Chuxiong Yi Autonomous Prefecture and sums up its successful experiences and problems related, especially explores the ways and countermeasures to achieve the convergence development of these two industries in this prefecture. Lastly the paper summarizes the main research conclusions, points out the limitations of the research, and indicates the direction to better studies, and then it expects the study could promote the combination between theory research and practice research in the process of the industrial convergence development and realize win-win of these two industries in Chuxiong Yi Autonomous Prefecture.