Research On The Development Of Tourism And Cultural Industry In China

At present, the fusion of the tourism and cultural industry has become a research hotpots. The tourism and cultural industry are close to each other. The development of the tourism industry is dependent on the culture industry, and the fusion of the tourism and cultural industry is a trend. Now many countries and regions also conform to the two major industrial integration trends in policy and enact, and achieved good economic and social benefits.The purpose of this paper is in the perspective of industrial convergence, on the basis of defining the relevant definitions, the tourism, cultural and industry integration. The article is devoted to provide some countermeasures and suggestions for the fusion of the tourism and cultural industry. What’s more, the article is focus on internal and external factors, development mode and development approach of industry convergence.This paper focuses on the qualitative analysis, descriptive analysis, PEST model analysis and the case analysis method. Trough the analysis of inner necessity, external viability and development path of the industry convergence, this article puts forward three modes of tourism and cultural industry, combined with case analysis.