Enterprise Development Strategy Research

Nowadays, in the background of financial crisis in the world, the domestic iron and steel industry also appears downward momentum. Iron and steel market demand, price low, can be said that the steel industry is facing the risk of entering the winter. Therefore, the iron and steel enterprises, as in other industries, transformation be imperative. Iron and steel enterprises should or towards the direction of diversification, or completely change the original industry, open up another new realm. This paper studies the case, is the iron and steel industry diversification development representative. We will be passed to the South China Metallurgical Design Institute" the acquisition of Changed paper company" as an example, the analysis of the comprehensive research method, found the problem, analyze problems, to solve the problem. Enterprise transformation is the domestic enterprises must face the problem, can say to each enterprise is of vital importance. The results of this study has a certain representation, universality, can hope for other iron and steel enterprises and other industries to provide certain reference for enterprise transformationBusiness transformation of the concept in the last century eighty time enter in the economic field, mainly macro, meso and micro level at three levels, including enterprise organization transformation, strategic transformation, business transformation etc.. The scholars of the enterprise transformation research basically in dynamic capability, competitive, global value chain level, still has not formed an independent system. Study on the upgrading of enterprises is embodied in the process, product, function and value chain. Scholars see the talent, technology, market, government, management and other aspects in the enterprise restructuring process importance, and underwent a detailed demonstrationThe South China Metallurgical Design Institute" the acquisition of Changed paper company", should say is tendency that objectively at the same time, also promoted the South China Metallurgical Design Institute of diversified development. The seas are in turmoil, side show true color of a hero. When the wolf came, some enterprises are eaten by wolves, some enterprises can dance with the wolf. This case gives us some enlightenment:the transformation of enterprises according to their own actual conditions; transition must be calm observation and analysis of the transition of industry market prospects and potential of the industry, transition of advance scientific proof. At the same time, China’s domestic enterprises also appeared a few problems, including:R&D funds inadequacy, own innovation capability is not strong; the industrial upgrading process to improve enterprise management consciousness is insufficient; enterprises do not follow suit blindly wait for a problem. We also put forward a series of countermeasures:pay attention to the cultivation of talents; attention to innovation of science and technology; strengthen enterprise innovation management; strengthening the independent brand strategy; an accurate grasp of market positioning; the government to do a good job of related services such as measures to promote business success transition. Transformation of enterprises in the development of enterprises is the only way which must be passed, the enterprise future development, may be derived from the throes of transition today...